Through this new partnership, Betsson Georgia’s players will now gain access to some of Spinomenal’s most acclaimed games. The initial integration includes fan-favourite titles such as the mythological adventure Book of Demi Gods 3, the Egyptian-themed Egyptian Rebirth 2, and the popular classic Majestic King. The collaboration will see a wide range of Spinomenal’s most popular casino titles integrated into the Betsson Georgia online platform. A relatively small nation in Europe’s Caucus region, Georgia has become a target market for some notable international companies, not just Betsson but also the likes of Flutter Entertainment, which acquired local firm Adjarabet back in 2019. Betsson’s rebranding in the country looks to better align its local offering with its internationally known branding. Our wider teams are spread across multiple locations in Tbilisi and throughout the country, largely within land based betting shops and slot halls.

Use this form to reach the relevant team at Betsson for corporate, partnership, media or career-related enquiries. Betsson has undertaken a strategic rebranding of its Georgian operations, transitioning its Europebet identity to Betsson Georgia. Some of the founders will continue in strategic positions after the acquisition. Betsson has also retained other key employees betson to continue to operate the business. We are very vigilant about our values, which will always remain the priority for our company. We’ve learnt a lot from Betsson over the course of these years.

• For the past ten years, europebet has been successfully implementing innovative ideas and technologies in the industry.
• The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
• It is characterised by advanced SB Software technology, an effortless user journey, and a strong focus on customer needs,” said Dimitri Vachnadze, head of marketing at Betsson Georgia.
• Among the new additions are fan-favourite games such as Book of Demi Gods 3, Egyptian Rebirth 2, and Majestic King.
• SB Software has seen this as proof that their local-market successes have international potential.
• Europebet is the brand that everybody in Georgia knows – and now we need to talk about Betsson.
• Betsson Georgia, which previously operated under the well-known local brand Europebet, is leveraging the globally recognized Betsson name to enhance its market position.
• Notably, Flutter Entertainment entered the market by acquiring Adjarabet in 2019.
• IGaming refers to digital entertainment offered through regulated online platforms.
• Betsson acquires the shares from the sellers for an initial purchase consideration of USD 50 million, which corresponds to 2.5 times EBIT in 2014.
• Betsson’s rebranding in the country looks to better align its local offering with its internationally known branding.

At the head office, you will find departments such as Sportsbook, Games of Chance, Marketing, Finance, HR, Security, Fraud, Customer Service, Design and Tech. The rebrand moves the company toward larger goals in both Georgia and worldwide markets. Anyone with questions about their account or experience should contact the support team of the specific Betsson Group brand they are using through that brand’s dedicated help page. At Betsson Group, we are committed to building trusted relationships with all our stakeholders.

Spinomenal Enters Strategic Partnership with Betsson Georgia

Betsson Georgia is well known for delivering a diverse selection of online gaming services, including a top-tier sportsbook, slot offerings, and live casino experiences. We’re always looking to enhance our offering within the Georgian market, and Spinomenal’s superb content will do just that. The studio excels at creating games with diverse themes and styles, and we know will grab our players’ attention. Founded in 1963, Betsson Group is a global sports betting and gaming operator focused on customer experience, responsible operations and sustainable growth. IGaming refers to digital entertainment offered through regulated online platforms. It includes online casino, sports betting, live play, and other interactive games of chance and skill.

Table Games

For example, we’re extremely proud of the fact that Inter Milan will play in the Champions League finals and we are the club’s general sponsor. And this is just the beginning — I believe that in future we will sponsor even more amazing teams, athletes, and so on. For the past ten years, europebet has been successfully implementing innovative ideas and technologies in the industry. Today, the company announces the next step — a major brand refresh that marks the beginning of a new stage of development as part of a global leader.

Top 10 casino games at Betsson Casino

• As part of this strategic collaboration, Betsson Georgia will integrate a wide range of Spinomenal’s popular casino titles into its platform.
• Use this form to reach the relevant team at Betsson for corporate, partnership, media or career-related enquiries.
• Our team of experts provides up-to-date insights, industry trends, and exclusive updates to keep you informed and ahead of the curve.
• Every product, update and partnership is built with the user at the core.
• This partnership highlights both companies’ commitment to delivering high-quality entertainment and innovation to players in the Georgian iGaming market.
• The operator will be able to offer a wide selection of Spinomenal’s casino content within its offering.
• Those were the words of Group CCO at Betsson, Ronni Hartvig, as the global sports betting and online casino operator confirmed that its europebet brand will now be known as Betsson Georgia.
• Anyone with questions about their account or experience should contact the support team of the specific Betsson Group brand they are using through that brand’s dedicated help page.
• Recognising SB Software’s deep understanding of the Georgian market, Betsson decided to maintain Europebet’s existing platform, ensuring stability and continued success.
• Formerly known as europebet, Betsson Georgia is entering a new phase of development in the market, now operating under the global Betsson brand.
• Stay up to date with the latest news from the iGaming industry.
• Driven by passion and teamwork, we continue to do what we do best – delivering entertainment responsibly and sustainably.

This partnership highlights both companies’ commitment to delivering high-quality entertainment and innovation to players in the Georgian iGaming market. 21st July 2025 – Spinomenal, a leading iGaming content provider, has announced a new partnership with Betsson Georgia, marking a significant step in expanding its footprint within the regulated Georgian market. This strategic agreement marks an important phase of growth for both companies. Betsson Georgia, which previously operated under the well-known local brand Europebet, is leveraging the globally recognized Betsson name to enhance its market position.

Spinomenal Goes Live Across Caesars Entertainment’s Marquee Online Casino Brands in New Jersey

• Previously known as europebet, Betsson Georgia is now operating under the globally recognized Betsson brand as it enters a new phase of growth.
• Our teams shape digital entertainment across product, tech, analytics, marketing, legal, and more.
• And this is just the beginning — I believe that in future we will sponsor even more amazing teams, athletes, and so on.
• This shift also opens the door to exclusive content through world-class sponsorships with clubs Boca Juniors and others, bringing fans closer to the action than ever before.
• It is characterised by advanced SB Software technology, an effortless user journey, and a strong focus on customer needs,” said Dimitri Vachnadze, head of marketing at Betsson Georgia.
• We are very vigilant about our values, which will always remain the priority for our company.
• Europebet is the brand that everybody in Georgia knows – and now we need to talk about Betsson.
• We have a strong and well established presence in Georgia, with our main hub based in the heart of Tbilisi, the historic capital.
• Among the new additions are fan-favourite games such as Book of Demi Gods 3, Egyptian Rebirth 2, and Majestic King.

Formerly known as europebet, Betsson Georgia is entering a new phase of development in the market, now operating under the global Betsson brand. The operator will be able to offer a wide selection of Spinomenal’s casino content within its offering. The newly rebranded Betsson Georgia remains a key player in the Georgian market and we’re happy to expand our reach here with such a strong partner. Our games will fit well within their casino lobby and bring a new level of entertainment for its player base. The operator is already a key player in the region, offering a diverse selection of online gaming services that include a top-tier sportsbook, an extensive slot library, and a premium live casino experience.

The partnership is designed to support local sports and improve community connections. Betsson Georgia plans to keep using group-level technology, global partnership models, and new strategies to expand its reach in the regional market. The official change gives Georgia a clearer place in Betsson Group’s international plans. These tools include global sponsorships, advanced technology, and new marketing strategies. Spinomenal, the leading iGaming content provider, has signed a partnership with Betsson Georgia to amplify its presence within the regulated Georgian market.

Global Social Impact

By combining advanced technology with strong customer protection, iGaming delivers safe, accessible, and enjoyable entertainment to players around the world. Betsson AB acquires the privately owned gaming operator Europe-Bet based in Georgia. The company is licensed in, as well as targeting, the regulated Georgian market, a market with conditions similar to the new locally regulated gaming markets within the EU.

As a result of the acquisition, Betsson is becoming the second largest local online gaming operator in Georgia with close to 30% market share, meanwhile strengthening its strategic market position in the region. Those were the words of Group CCO at Betsson, Ronni Hartvig, as the global sports betting and online casino operator confirmed that its europebet brand will now be known as Betsson Georgia. Previously known as europebet, Betsson Georgia is now operating under the globally recognized Betsson brand as it enters a new phase of growth. As part of this strategic collaboration, Betsson Georgia will integrate a wide range of Spinomenal’s popular casino titles into its platform. Among the new additions are fan-favourite games such as Book of Demi Gods 3, Egyptian Rebirth 2, and Majestic King.

Company

• Betsson acquires the shares from the sellers for an initial purchase consideration of USD 50 million, which corresponds to 2.5 times EBIT in 2014.
• Notably, Flutter Entertainment entered the market by acquiring Adjarabet in 2019.
• Leading iGaming content provider Spinomenal has announced a major new partnership with Betsson Georgia, significantly strengthening its presence in the regulated Georgian market.
• The studio excels at creating games with diverse themes and styles, and we know will grab our players’ attention.
• SB Software has seen this as proof that their local-market successes have international potential.
• We are very vigilant about our values, which will always remain the priority for our company.
• For the past ten years, europebet has been successfully implementing innovative ideas and technologies in the industry.
• The partnership is designed to support local sports and improve community connections.
• Maia Kopinadze, CEO of the newly-rebranded Betsson Georgia, praised the move away from europebet as “one of the best decisions we have made”.
• We offer gaming under multiple brands, including Betsson, Betsafe, and Nordicbet.
• The operator is already a key player in the region, offering a diverse selection of online gaming services that include a top-tier sportsbook, an extensive slot library, and a premium live casino experience.
• The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
• Betsson, one of the global betting industry leaders, noticed Europebet’s potential and acquired the brand.

Betsson has more than five decades of history, starting off as Cherry to The Betsson Group of today. Both Net Entertainment and Cherry launched their first casinos in 2000 and in 2002 respectively, while Betsson was officially launched online. Over these glorious years, Betsson evolved into more than just a casino. For gamblers, it is paradise filled with goodies – a Poker Room, a Sportsbook, Online Bingo, Live Casino, and Scratch Card games. The Betsson Group is a Swedish giant that is publicly traded on the OMX Nordic Stock Exchange.

Notably, Flutter Entertainment entered the market by acquiring Adjarabet in 2019. Betsson’s rebranding aligns its local offerings with its international brand identity, enhancing market presence. I believe that europebet — the brand that we’ve retained for so many years — is one of the strongest and most recognizable ones in Georgia. We believe that this is one of the best decisions we have made.

• Betsson has undertaken a strategic rebranding of its Georgian operations, transitioning its Europebet identity to Betsson Georgia.
• Our wider teams are spread across multiple locations in Tbilisi and throughout the country, largely within land based betting shops and slot halls.
• The operator is already a key player in the region, offering a diverse selection of online gaming services that include a top-tier sportsbook, an extensive slot library, and a premium live casino experience.
• The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
• The collaboration underscores a shared commitment from both companies to deliver high-quality, innovative, and engaging gaming experiences to players throughout the region.
• “After that, we started very interesting processes that I love the most.
• Notably, Flutter Entertainment entered the market by acquiring Adjarabet in 2019.
• We offer gaming under multiple brands, including Betsson, Betsafe, and Nordicbet.
• Maia Kopinadze, CEO of the newly-rebranded Betsson Georgia, praised the move away from europebet as “one of the best decisions we have made”.
• For the past ten years, europebet has been successfully implementing innovative ideas and technologies in the industry.
• In addition to the initial purchase consideration, a remaining amount of maximum USD 35 million may become payable after one year based on that the gambling regulation in Georgia remains unchanged.

Strengthening Market Presence through Events and Partnerships

• Anyone with questions about their account or experience should contact the support team of the specific Betsson Group brand they are using through that brand’s dedicated help page.
• At Betsson Group, we are committed to building trusted relationships with all our stakeholders.
• Betsson Group is wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap.
• The newly rebranded Betsson Georgia remains a key player in the Georgian market and we’re happy to expand our reach here with such a strong partner.
• The Betsson Group is a Swedish giant that is publicly traded on the OMX Nordic Stock Exchange.
• Founded in 1963, Betsson Group is a global sports betting and gaming operator focused on customer experience, responsible operations and sustainable growth.
• Our games will fit well within their casino lobby and bring a new level of entertainment for its player base.
• Betsson is one of the leading Swedish companies in the online entertainment sector, recognized internationally.
• Use this form to reach the relevant team at Betsson for corporate, partnership, media or career-related enquiries.
• For gamblers, it is paradise filled with goodies – a Poker Room, a Sportsbook, Online Bingo, Live Casino, and Scratch Card games.
• The EBIT margin was 38.1% and the company has delivered solid double digit growth in the last years.
• At Betsson Group, we combine innovation with strong safeguards to deliver safe and sustainable entertainment.
• Ronni Hartvig, Group CCO, describes this move as a significant brand alignment effort, enhancing cross-border visibility and leveraging Betsson’s global recognition.
• Some of the founders will continue in strategic positions after the acquisition.

Europebet was one of the leading gaming operators in Georgia for almost ten years. At Betsson Group, we combine innovation with strong safeguards to deliver safe and sustainable entertainment. Technology, data, creativity, and customer insight come together at Betsson Group. Our teams shape digital entertainment across product, tech, analytics, marketing, legal, and more. The addition of this content is set to enrich Betsson Georgia’s already impressive casino offering and provide players with fresh and exciting entertainment options.

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It is characterised by advanced SB Software technology, an effortless user journey, and a strong focus on customer needs,” said Dimitri Vachnadze, head of marketing at Betsson Georgia. Casino.org is the world’s leading independent online gaming authority, providing trusted online casino news, guides, reviews and information since 1995. For Spinomenal, the deal represents a key step in its strategy to expand its footprint across regulated markets worldwide. By partnering with a leading operator like Betsson Georgia, the content provider is solidifying its position within the dynamic Georgian iGaming landscape. Betsson Georgia also recently partnered with Kvartali, a women’s football club in Georgia.

Company

As part of the global Betsson Group, the platform now offers advanced tools, faster performance and smarter features tailored to each user, and ensures that every interaction feels intuitive and personal. This shift also opens the door to exclusive content through world-class sponsorships with clubs Boca Juniors and others, bringing fans closer to the action than ever before. But beyond technology and access, what truly defines the Betsson brand is its customer-centric philosophy. Every product, update and partnership is built with the user at the core. This is more than a rebrand; it’s a promise to deliver the best-in-class betting experience in Georgia and beyond. “With the rebranding of Europebet to Betsson, a new chapter of bookmaking begins.

IGAMINGTODAY

In 2014, revenues amounted to USD 52.4 million, where online operations accounted for USD 40.8 million, and the remaining part came from landbased business, which to a large extent supports the online business. The online business is mainly Sportsbook driven, which accounted for 44% of total revenue in 2014. Total EBIT amounted to USD 20.0 million, of which USD 17.9 million is attributed to the online operations.

UK Operators Champion New BGC Tool Against Illegal Betting Sites

The EBIT margin was 38.1% and the company has delivered solid double digit growth in the last years. At iGamingToday, we are dedicated to bringing you the latest and most relevant news from the world of online gaming. Our team of experts provides up-to-date insights, industry trends, and exclusive updates to keep you informed and ahead of the curve. This steady growth led the company to a strategic expansion, highlighted by their partnership with SB Software, whose proven market expertise and tailored platform empowered Europebet’s impressive growth.

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The workspace has a modern feel, complete with artwork by celebrated local mural artists, and reflects our open, friendly culture that provides equal opportunities for everyone. Looking aheadThe rebranding of Europebet to Betsson shows that well-executed projects can grow and catch the eye of global brands. SB Software has seen this as proof that their local-market successes have international potential. Today, they’re more optimistic than ever because they know their solutions work not only for a regional operator, but also on a truly global stage. Betsson, one of the global betting industry leaders, noticed Europebet’s potential and acquired the brand. Recognising SB Software’s deep understanding of the Georgian market, Betsson decided to maintain Europebet’s existing platform, ensuring stability and continued success.

Leading iGaming content provider Spinomenal has announced a major new partnership with Betsson Georgia, significantly strengthening its presence in the regulated Georgian market. We have a strong and well established presence in Georgia, with our main hub based in the heart of Tbilisi, the historic capital. Formerly home to Europebet and now Betsson Georgia, the office is easy to reach, close to everyday amenities, and even houses Snep Fitness, one of the country’s best known gyms.

Brazil Senate advances bill to ban betting ads and election markets

Driven by passion and teamwork, we continue to do what we do best – delivering entertainment responsibly and sustainably. Betsson Group is wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap. Betsson acquires the shares from the sellers for an initial purchase consideration of USD 50 million, which corresponds to 2.5 times EBIT in 2014.

• Maia Kopinadze, CEO of the newly-rebranded Betsson Georgia, praised the move away from europebet as “one of the best decisions we have made”.
• 21st July 2025 – Spinomenal, a leading iGaming content provider, has announced a new partnership with Betsson Georgia, marking a significant step in expanding its footprint within the regulated Georgian market.
• Betsson acquires the shares from the sellers for an initial purchase consideration of USD 50 million, which corresponds to 2.5 times EBIT in 2014.
• “After that, we started very interesting processes that I love the most.
• This implies a maximum total purchase consideration of USD 85 million, which corresponds to 4.3 times EBIT for 2014.
• Betsson Georgia, which previously operated under the well-known local brand Europebet, is leveraging the globally recognized Betsson name to enhance its market position.
• In addition to the initial purchase consideration, a remaining amount of maximum USD 35 million may become payable after one year based on that the gambling regulation in Georgia remains unchanged.
• But beyond technology and access, what truly defines the Betsson brand is its customer-centric philosophy.

Gaming Assortment

We are already discussing global projects that also include the participation of the Georgian side. The collaboration underscores a shared commitment from both companies to deliver high-quality, innovative, and engaging gaming experiences to players throughout the region. On 15 May, following several successful years under Betsson’s wing, Europebet underwent a significant rebranding and officially adopted the Betsson name, setting a new milestone in this remarkable story of ambition, growth and industry recognition.

In addition to the initial purchase consideration, a remaining amount of maximum USD 35 million may become payable after one year based on that the gambling regulation in Georgia remains unchanged. This implies a maximum total purchase consideration of USD 85 million, which corresponds to 4.3 times EBIT for 2014. Betsson is one of the leading Swedish companies in the online entertainment sector, recognized internationally. The Georgian company europebet, part of the Betsson Group since 2015, is entering a new stage of development under the name Betsson Georgia.

Join us on for early access to the latest igaming videos!

“After that, we started very interesting processes that I love the most. Maia Kopinadze, CEO of the newly-rebranded Betsson Georgia, praised the move away from europebet as “one of the best decisions we have made”. The transformation will look to further cement the Betsson brand by streamlining the company’s offerings in Georgia, with an emphasis on capitalising on the brand’s marquee investments such as its shirt sponsorship with Inter Milan. Betsson has rebranded its Georgian business in a bid to maximise revenue from investments by promoting “one brand that can be visible across borders”. «Betsson Poker is powered by Microgaming and offers real money and play money games to gamblers either straight from the browser or by downloading the poker client».

• For Spinomenal, the deal represents a key step in its strategy to expand its footprint across regulated markets worldwide.
• The company is licensed in, as well as targeting, the regulated Georgian market, a market with conditions similar to the new locally regulated gaming markets within the EU.
• The workspace has a modern feel, complete with artwork by celebrated local mural artists, and reflects our open, friendly culture that provides equal opportunities for everyone.
• As a result of the acquisition, Betsson is becoming the second largest local online gaming operator in Georgia with close to 30% market share, meanwhile strengthening its strategic market position in the region.
• Looking aheadThe rebranding of Europebet to Betsson shows that well-executed projects can grow and catch the eye of global brands.
• Whether you’re technical or creative, early-career or experienced, you’ll find space to learn, grow, and make an impact.
• Share with us three compelling reasons why you’re exceptional and what unique value you bring to our team.
• The transformation will look to further cement the Betsson brand by streamlining the company’s offerings in Georgia, with an emphasis on capitalising on the brand’s marquee investments such as its shirt sponsorship with Inter Milan.
• At iGamingToday, we are dedicated to bringing you the latest and most relevant news from the world of online gaming.
• Betsson has also retained other key employees to continue to operate the business.
• As part of this strategic collaboration, Betsson Georgia will integrate a wide range of Spinomenal’s popular casino titles into its platform.
• By partnering with a leading operator like Betsson Georgia, the content provider is solidifying its position within the dynamic Georgian iGaming landscape.

Europebet is the brand that everybody in Georgia knows – and now we need to talk about Betsson. So some of the challenges will be for, of course, for people to understand that Betsson is the old europebet, that can give them something more than what europebet could. Stay up to date with the latest news from the iGaming industry. Get notified about our video interviews, slot reviews and other exciting video content.

• Previously known as europebet, Betsson Georgia is now operating under the globally recognized Betsson brand as it enters a new phase of growth.
• The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
• The operator is already a key player in the region, offering a diverse selection of online gaming services that include a top-tier sportsbook, an extensive slot library, and a premium live casino experience.
• The partnership is designed to support local sports and improve community connections.
• The collaboration underscores a shared commitment from both companies to deliver high-quality, innovative, and engaging gaming experiences to players throughout the region.
• Betsson’s rebranding in the country looks to better align its local offering with its internationally known branding.
• The Georgian company europebet, part of the Betsson Group since 2015, is entering a new stage of development under the name Betsson Georgia.
• Monday, July 21st, 2025 –Spinomenal, the leading iGaming content provider, has signed a partnership with Betsson Georgia to amplify its presence within the regulated Georgian market.
• Notably, Flutter Entertainment entered the market by acquiring Adjarabet in 2019.
• For the past ten years, europebet has been successfully implementing innovative ideas and technologies in the industry.
• Betsson, one of the global betting industry leaders, noticed Europebet’s potential and acquired the brand.

UK Operators Champion New BGC Tool Against Illegal Betting Sites

On a competitive market, what makes you stand out from the rest? Share with us three compelling reasons why you’re exceptional and what unique value you bring to our team. Convince us why selecting you would be the best choice among a pool of candidates. Whether you’re technical or creative, early-career or experienced, you’ll find space to learn, grow, and make an impact. Ronni Hartvig, Group CCO, describes this move as a significant brand alignment effort, enhancing cross-border visibility and leveraging Betsson’s global recognition. Rebranding as Betsson for europebet, of course, is a challenge.

Monday, July 21st, 2025 –Spinomenal, the leading iGaming content provider, has signed a partnership with Betsson Georgia to amplify its presence within the regulated Georgian market. We offer gaming under multiple brands, including Betsson, Betsafe, and Nordicbet. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience. Georgia, located in the Caucasus region, has increasingly become a focus for international companies.